Introduction
The Method- Expectations- Final Project Planning
available from Google Books The Media Economy
Study Albarran, The Media Economy - Begin to answer the questions on the take home Test 1 using the online book and the PDF document summarizing key concepts from the book
New Business Models for News - website
New Business Models for News - Jeff Jarvis
NewBizNews - Jeff Jarvis (PowerPoint in pdf format)
Media Markets - Evolving Markets in the Media Economy,
Multi-Platform Media Enterprises (Business Models).
Globalization & Regulation - Technology and the Media Economy,
Globalization and the Media Economy,
Regulation and the Media Economy
Reading Assignment: Read the following chapters from Jeff Jarvis’ What Would Google Do?
New Relationship, New Architecture, New Publicness, New Society, New Economy - available from Google Books
Discussion on Jeff Jarvis’ “What Would Google Do?”
HW#1. Write an 800 words essay describing Jarvis’ key insights and how would you apply that knowledge to your business.
Foundations of Entrepreneurship
Reading Assignment: Journalism Entrepreneurship (chapters 1 through 3) come prepared to discuss the main topics the following week
Understanding the News Ecosystem,
Get Inspired by Success,
Make Your Money Plan
Essentials of Entrepreneurship
Discuss final project with Prof. Suris - review your final project plan
Reading Assignment: Journalism Entrepreneurship (chapters 4 through 6) come prepared to discuss the main topics the following week
Don’t Wait Innovate,
Turn Your Idea Into a Business,
Build Your Business Know How
From Ideas to Reality
Reading Assignment: Journalism Entrepreneurship (chapters 4 through Appendix A) come prepared to discuss the main topics the following week,
Harness the Technology,
Go to Market
Pegasus News Business Plan – Annotated by founder Mike Orren
SPRING BREAK
Mar-18 TEST 2 COVERING ALL THE ASSIGNED CHAPTERS FROM JOURNALISM ENTREPRENEURSHIP
Brainstorm your own business and finalize project concept
Guest Speaker TBA
FINAL PROJECT PRESENTATIONS
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